Book demo
29 March 2018

Predatar doubles down on customer service

Charlie joins Predatar having spent 2 years developing her knowledge of the IT Channel, working for a telemarketing company in Oxford, U.K.

Charlie’s first brush with technology was when she was chosen to be the model dancer for a video game called “Get Up and Dance”, developed for the Playstation 3 and Wii consoles in 2011. Our advice is don’t ever challenge Charlie to a dance-off!

Her new work passion is customer service and this makes her a great fit for Predatar. Like us, she believes great experiences come from the personal connections made, not just from technology speeds and feeds. Charlie will work closely with our partners to develop their customer service capability by getting the most out of the Predatar platform of automation, service management and artificial intelligence.

We thought we would ask Charlie a few questions by way of an introduction.

Q. Do you have a favourite sport?

A. Yes, because of my background as a dancer I’ve always enjoyed watching gymnastics.

Q. Do you have a favourite gymnast?

A. I’ve always admired Beth Tweddle as the first British female gymnast to win European, World and Olympic medals. I also like watching Simone Biles of the USA.

Q. What do you like doing in your spare time?

A. Taking my German Shepherd dog for long walks. Very long walks!

Q. Do you like to travel?

A. I haven’t done much travelling but I’m hoping to get out and meet some of our global partners which will be great

Commenting on Charlie’s appointment, Alistair Mackenzie, CEO at Predatar, highlighted the focus on customer service:

We preach the importance of customer service in the channel’s evolution from VAR to Service Provider, so it is important we put our money where our mouth is. Charlie will be a great resource for partners to get the most from their investment in the Predatar platform.

Please welcome Charlie to the team.

Learn more about
Predatar recovery assurance

16 March 2018

A channel ecosystem for the cloud era

Channel Forces

The established relationships IT channel organisations hold with vendors and customers are being disrupted. For their survival VARs have had to evolve their businesses. A common reaction has been to increase the portfolio of technology and vendor offerings to try to capture every possible customer opportunity. Sounds like a reasonable strategy but it hasn’t solved the systemic problems of weak new business development and falling margins.

There has never been so much vendor choice for on-premise IT infrastructure. This at a time when established suppliers are scrambling to maintain their relevance as more workload migrates to public cloud.

What is Predatar?

Our proposition to the channel is not about selling more technology. It is a business model transformation to help it stay relevant, regardless of the adoption mix of hosted datacentre, private or public cloud.

We don’t expect that every channel organisation will embrace this evolution but we want to work with those that do. The Predatar team engages with channel executives who are excited, if slightly daunted by the opportunities and challenges the new channel ecosystem will present. We know from much experience the evolution is not easy but that’s the point, good margins don’t come easy.

The Predatar proposition helps make the transition as quick and painless as possible. This graphic I hope explains our position in the market.

If you are heading to Las Vegas for IBM Think 2018 and you would like to meet with one of our representatives, please book early to reserve a time.

Learn more about
Predatar recovery assurance

05 March 2018

Predatar gears up for expansion with new hire

Andy joins Predatar having spent the previous six years at a storage software company, developing its channel across Europe and Asia.

We thought we would ask Andy a few questions to find out what makes him tick

Q. Andy, why did you decide to join the team at Predatar?
A. The opportunity to build a global network of interconnected IT channel players is unique. It’s not something I’ve seen before despite my extensive experience in the channel

Q. What interests you most about the opportunity?
A. The IT channel is at a critical tipping point, margins are being squeezed and new business models are required to delight customers and maintain relevance. Predatar provides both the platform and the processes to quickly build a global channel ecosystem

That’s great Andy but can you tell the readers a bit about yourself?

Q. Who’s your favourite sports team?
A. Gloucester Rugby Club

Q. You’ve just been handed a sausage sandwich. Do you add red sauce or brown sauce?
A. Mustard!

Q. English, French or American?
A. Stupid question. English, of course

Q. What’s the coolest thing you have ever done?
A. As a co-driver, saloon car racing with Damon Hill in 1992, the year before he got his Formula One drive. Damon went on to win the F1 title in 1995

Q. What’s your favourite joke (keep it clean please)?
A. “I needed a password eight characters long, so I picked Snow White and the Seven Dwarves.”

Commenting on Andy’s appointment Alistair Mackenzie, CEO at Predatar, highlighted the focus on channel transformation:

“With Andy’s industry knowledge and channel engagement experience, Predatar is better positioned to really help its partners evolve and build profitable, recurring business models. We are delighted to welcome him to the team”.

Would you like to say “hello”?

Andy will be with the team when it visits Las Vegas later this month for the IBM Think 2018 conference. Please come say hello at booth #793 and if you’re nice to him he might give you a free Predatar t-shirt!

 

Learn more about
Predatar recovery assurance