Predatar is challenger brand. A leader, not a follower. Predatar is bold, opinionated, and disarmingly straightforward. In the same way that Predatar is replacing complicated outdated technology that has become the norm in enterprises, Predatar content replaces typical jargon-heavy B2B marketing language with language that is human and to the point. Predatar content can me provocative. It can be humorous. It can never be boring.

Use these principles when writing marketing copy (for example blogs, video scripts, social media posts, etc)

• Be Confidently Provocative: 
  Don’t be afraid to take a stand against the status quo or directly call out inefficient, “old-fashioned” ways of working.
  
• Be Human & Conversational: Speak like a person, not a corporation. Use plain English, short sentences, and avoid overusing technical jargon unless it aids clarity.
• Be Decisive & Authoritative: Use active voice and assertive language to show expertise and reliability.
  
• Be Transparent & Honest: Admit limitations and focus on tangible benefits rather than “hyped-up”

Words to avoid:
Here’s some examples of words that are not inline with the Predatar brand along with alternatives. Sometimes using these words will be unavoidable. If you have to use them – do it sparingly.

Don’t use: Innovative
Try: Ingenious, visionary, totally unique

Don’t use: Best-in-class

Don’t use: Agile

Don’t use disruptive:

Headling style:
Use Title-case for headings and sub-headings

US English vs UK English
Use standard US spellings

Grammar preferences:
Use Oxford commas, where apprpriate


Write for SEO and AI search
Predatar wants it’s content to show up when prospective customers are researching topics including:
• Recovery Assurance
• CleanRooms (or Clean Rooms)
• Cyber Recovery
• Recovery Automation
• Disaster Recovery Testing Automation
• Cyber Recovery Orchestration
• Multi-vendor recovery testing