Why Verticom’s partnership with Predatar is changing the game for customers.
For some businesses, an hour offline is inconvenient. For most of Verticom’s customers, it‘s the difference between a normal day and a catastrophe. The Finnish IT provider has spent more than 30 years looking after the kind of environments where systems simply cannot stop — production lines, business-critical infrastructure – the systems a company runs on, not just the ones it merely uses.
So, it will come as no big surprise that Verticom has joined forces with Predatar, the Recovery Assurance leaders, to help them move from backing up data to proving it can be recovered, as a direct response to what their customers now expect.
We sat down with Verticom’s CEO, Tiia Pohjanlehto to talk about why backup alone no longer cuts it – and what changes when you can actually prove recovery works.
Tiia Pohjanlehto
Chief Executive Officer.
Verticom.
Let’s start with your customers. Who relies on Verticom, and what do they have in common?
They range from small and mid-sized companies all the way up to large organisations, but they share one thing: their IT is business-critical. Many of them run production environments where downtime just isn’t an option – if something goes down, recovery has to be fast and effective, not improvised. That’s why we run 24/7 monitoring and on-call services. When the stakes are that high, “we’ll look at it in the morning” isn’t an answer.
Finland isn’t short of IT providers. What makes Verticom different?
We focus on making IT actually work in real life – not just on paper. Our whole strategy is built on staying close to our customers and being genuinely flexible, rather than forcing everyone into the same template. We tailor what we do to what a customer actually needs, and we build long-term relationships off the back of that. We’re a family-owned business with over 30 years managing critical environments, from hardware support to backup architecture and infrastructure design. That history matters – you can’t fake three decades of running systems that can’t fail.
You’ve said that “backup alone is no longer enough.” What do you mean by that?
The uncomfortable truth in our industry is that backups exist, but recovery is often uncertain. A backup job can report success every single night and still let you down on the day you actually need it. For years, the whole industry has been measuring the wrong thing – whether the backup ran, not whether you can get your business back. Our customers have started to feel that gap too. They no longer want to be told “the backups are in place.” They want proof that recovery works. That’s where Predatar comes in.
What does Predatar actually change for you?
It closes exactly that gap. Predatar continuously tests recovery and validates that data can actually be restored – quickly and cleanly, when it’s needed – instead of us assuming it will be. So, we move from hoping to knowing. For a customer who can’t afford downtime, that shift from assumption to evidence is everything.
Did you look at other tools before choosing Predatar?
We did. But most traditional tools are still focused on backup success rather than recovery. Predatar stood out because it’s built specifically to validate recoverability across different environments – and because it’s a European solution, which matters more and more to our customers when it comes to where their data and tooling sit.
How does this fit into where Verticom is heading?
Our vision is to be a true one-stop partner — taking responsibility for the whole IT infrastructure, from hardware through to virtual environments, security and continuous operations. Predatar fits that exactly. It lets us extend from “we manage your backups” to “we can prove your recovery.” That’s a meaningful step toward owning operational resilience for our customers, not just a piece of it.
On a personal level, what excites you most about the partnership?
It removes the guesswork. Instead of assuming things work, we can show it – clearly, and continuously – with a solution that’s both credible and European. There’s something genuinely satisfying about being able to look a customer in the eye and demonstrate it, rather than simply reassure them.
Where do you want this partnership to go?
Over the next year, we want to deepen the partnership, bring the solution to more of our customers, and establish ourselves as the leading Predatar partner in Finland. Longer term, the goal is bigger: we want continuous recovery validation to become a standard part of how IT is run – not a premium add-on, just the way things are done.
The message from Verticom is a simple one, and it reflects how the conversation around resilience is shifting. Having a backup is no longer the achievement. Being able to prove you can recover from it is.
For a company whose customers can’t afford downtime, confidence isn’t a nice-to-have. It’s everything.
If you are ready to find an IT services provider that you can trust to take ownership of your operational resilience – look no further than Verticom.
Visit www.verticom.fi
